DMA Comms

DMA Media

Threads vs TikTok in 2025: Where Should Your Brand Focus?

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The battle for marketers’ attention in early 2025 has two standout contenders: Meta’s Threads (the new text-based social app linked to Instagram) and TikTok (the reigning short-form video giant). Both platforms offer unique opportunities for e-commerce brands, lifestyle companies, and even professional services. But with limited time and budget, where should you invest your digital […]

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5 Standout Digital Marketing Campaigns of 2024 – E-Commerce Edition

Leave a Comment / Blog Post, E-Commerce /

2024 saw several innovative digital marketing campaigns that propelled e-commerce brands to new heights. Below, we analyze five notable examples – two from South African brands and three international – detailing their strategies, channels, results, and key lessons for other e-commerce marketers.  South African Success Stories  Bathu – Building a Sneaker Empire Through Social Media 

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